Research First
Before You Act, Ask
Market Research Services: Research First
At Research First, we offer a full range of quantitative and qualitative research services.
Qualitative Research
Qualitative research enables you to understand the reasons behind people's thoughts, actions, and choices. Qualitative research explores complex issues through the collection of stories, anecdotes, and quotes ('qualitative data') from a target audience.
Qualitative research methods include:
- Focus groups
- Thematic interviews
- Workshops
- Stakeholder panels
Quantitative Research
Quantitative research allows researchers to understand what people think, and where the differences in attitudes and behaviours might arise. This is the best way to test ideas about how people will think, feel, and act.
Quantitative research methods include:
“To the best of my knowledge, this is the first time that we have really got the views of the silent majority down on paper . . . Very happy with the report style and structure - easy to see key messages at a glance. Good stuff.”
Simon Milner, Environment Canterbury
Our Services
Focus Groups
Interviews
Workshops
Stakeholder panels
Phone Surveys
Mail Surveys
Online Surveys
CSM
Corporate
Rural
Government
Education
Health
Carl Davidson
Roger Larkins
Rachel Campbell
Philip Sapsford
Barbi Larkins
The Calling Centre
Research First, Level 1 / 320 Manchester Street, PO Box 5596, Papanui, Christchurch 8542
Phone: (508) 4RESEARCH (508) 473 732 info@researchfirst.co.nz