Research First
Before You Act, Ask
Research First News and Market Research Training
Research Checklist
By Carl Davidson
Many companies claim to have done their research. But is their research really valid?
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Understanding Research
by Carl Davidson
What you should know when evaluating research.
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The Ten Most Common Mistakes of Beginning Researchers
by Carl Davidson
A checklist of market research traps to avoid.
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The Danger of Online Surveys
By Carl Davidson
At Research First we are often asked by clients about online surveys. Our advice is always the same - if you want to survey a group of people who
are regular online users, online surveys are a great way to get to them quickly and cost effectively. But if you want to reach a general population,
online surveys are highly likely to leave you with a very inaccurate picture of that population.
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“To the best of my knowledge, this is the first time that we have really got the views of the silent majority down on paper . . . Very happy with the report style and structure - easy to see key messages at a glance. Good stuff.”
Simon Milner, Environment Canterbury
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Mail Surveys
Online Surveys
CSM
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Carl Davidson
Roger Larkins
Rachel Cambpell
Philip Sapsford
Barbi Larkins
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