Research First
Before You Act, Ask
Customer Satisfaction Measurement
Customer Satisfaction Measurement (CSM) measures the success of an organisation in providing products and services that meet or surpass their customer's expectations. CSM has increasingly become a key element of business strategy in a competitive marketplace.
Research First has developed expertise in Customer Satisfaction Measurement. This expertise demonstrates that the keys to useful CSM data are:
- The frequency of data collection;
- The structure of data collection; and
- Avoiding the risk of 'oversampling', resulting in customer fatigue and non-response.
Focus Groups
Interviews
Workshops
Stakeholder panels
Phone Surveys
Mail Surveys
Online Surveys
CSM
Corporate
Rural
Government
Education
Health
Carl Davidson
Roger Larkins
Rachel Campbell
Philip Sapsford
Barbi Larkins
The Calling Centre
Research First, Level 1 / 320 Manchester Street, PO Box 5596,
Papanui, Christchurch 8542
Phone: (508) 4RESEARCH (508) 473 732 info@researchfirst.co.nz