Adelaine Hansson

Senior Researcher

Adelaine earnt her stripes at Canada’s leading market research agency, Leger The Marketing Intelligence Group Inc. Since arriving in New Zealand and joining Research First in 2018, Adelaine has led research projects, large and small, in both the qualitative and quantitative sphere.

While equally comfortable moderating charrettes as she is crunching data tables, Adelaine is particularly skilled in advanced data analysis, farming key insights for clients through her astute data interpretation.

As a project manager, she is well respected for her attention to detail in the all-important design phase, ensuring project objectives and intended applications are reflected, along with her commitment to delivering projects on time and to budget.

Her well-rounded research capabilities are highly valued by her clients who transverse the primary, tourism, finance, aged-care, education, infrastructure and government sectors.