Alasdair Allen

Senior Researcher

Al has a specialisation in brand equity, media and comms, crafted over almost a decade of involvement in the world of advertising as a media strategist and, more latterly, as a consultant with high profile brand research and media evaluation company, KANTAR Millward Brown, in Sydney. During this time, he advised global companies such as Unilever, Nestle, Lion Nathan and Fairfax Media who are well-known for their evidence-based decision making.

Al also offers valuable experience to clients within the agricultural and food sectors, having run the global consumer taste insights programme for Meat and Livestock Australia across Asia, , North America and the Middle-East prior to joining Research First.

As a senior researcher within the team Al advises many of our clients on their specific research needs and oversees the development of programmes to deliver against these needs.