Ann Thompson

Director

Ann is a rare talent, combining strategic thinking and excellent research skills. She has a specialism in design thinking and leads the CX, Reputation and Brand capability within the agency.

Ann has built a distinguished career in market research throughout the UK, Europe and Asia Pacific over the past 25 years. During this time, she has been an integral advisor to global companies forging new markets, led the development of new brand propositions, assumed guardianship of the world’s most loved consumer brands, and supported creative agencies in the ideation of award-winning campaigns and brand activation.

As Research Director, Ann has oversight of all projects and for ensuring a consistently high calibre around the delivery of evidence-based and actionable insights to each of our clients.

ann@researchfirst.co.nz