Carl has a long and distinguished career in research as a practitioner, academic and author. He has crafted an enviable reputation for his expertise in consumer behaviour, research design and behavioural change.
As the author of nine books about research practise in New Zealand, he is known both within the industry and within the halls of academia. He is also a contributing lecturer in research methods for business for the University of Canterbury’s MBA programme.
Carl is the past Chief Commissioner for the Families Commission. He also sat on the Government’s Expert Advisory Group on Information Sharing for the Action Plan for Vulnerable Children. He currently sits on the Board of the Canterbury Employers’ Chamber of Commerce.