Sarah Drake


Sarah began her professional career in the world of sales and marketing with global success story, Red Bull, before joining Research First in 2018.

Sarah’s understanding of what makes a strong and enduring brand, together with aspects of brand strategy, such as brand stretch, brings a valuable perspective to all projects she’s involved with.

Her competency in both qualitative and quantitative research is reflected both in the calibre of her thinking around project delivery, including questionnaire design and in-field management, and the insights she contributes to data analysis and client discussion.