Research First is one of New Zealand’s leading strategic agencies. We are well-recognised for delivering evidence based insights that support the development of strategies that change attitudes, drive desired behaviours, and inform policy that improves the everyday lives of New Zealanders. We pride ourselves on our innovative and responsive research design. Through our strategic alliances, our call centre, field team and community panels we reach deep into the heart of the community to capture the diversity of sentiment that is New Zealand.
Research First loves nothing more than a business challenge. We work alongside some of the most successful companies in the country and have proven expertise in many sectors, including FMCG, agriculture, finance, tourism, education, health, construction, transport and sport. Our work has been instrumental in birthing new products and services, breathing new life into fading heroes, and in opening up new opportunities to propel organisational growth and success.
Research First has a core competency in community engagement and research among diverse cultural and demographic groups within New Zealand society. We have developed expertise in strategic social and evaluation research, understanding how policy effects people when integrated into everyday life. Some of our work has even informed international best practice. Research First is a registered provider of All-of-Government (AoG) Consultancy Services in Policy, Research and Development (Tier 2 since 2016).
Succeeding in the not-for-profit sector in New Zealand is not just about telling a good story that resonates with your key stakeholders. It’s a highly competitive game that requires a unique understanding of stakeholder attitudes and motivations to give. In 2018, Research First developed a proprietary study into how charities rate through the eyes of potential donors, and to what extent perception relates to giving. Now in its second year, the Monitor continues to build a body of insight into the world of giving.